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Please use this identifier to cite or link to this item: http://dspace.dtu.ac.in:8080/jspui/handle/repository/23174
Title: IMPACT OF EMPLOYEE-GENERATED CONTENT ON CONSUMER TRUST AND BRAND AUTHENTICITY
Authors: KRISHNA, ABHISHEK
Jain, Apoorva (SUPERVISOR)
Keywords: EMPLOYEE-GENERATED CONTENT
CONSUMER TRUST
BRAND AUTHENTICITY
Issue Date: Sep-2026
Series/Report no.: TD-9263;
Abstract: NOT AVAILABLE
URI: http://dspace.dtu.ac.in:8080/jspui/handle/repository/23174
Appears in Collections:MBA

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