TO STUDY THE AWARENESS OF THE COLLEGE STUDENTS TOWARDS THE HEALTH INSURANCE PLANS

Abstract

Health insurance has become an important financial protection tool in today’s healthcare environment, especially with the continuous rise in medical expenses, hospitalization costs, and lifestyle-related diseases. Despite the availability of various government and private health insurance schemes in India, awareness and understanding among young individuals, particularly college students, remain limited. This study focuses on examining the awareness level of college students towards health insurance plans and understanding their perception regarding the benefits, coverage, and importance of health insurance. The research was conducted using a descriptive research design with a quantitative approach. Primary data was collected through a structured questionnaire from 97 respondents belonging to different educational and demographic backgrounds. The study analysed factors such as awareness level, understanding of policy terms, purchasing behaviour, transparency of insurance companies, and knowledge regarding risk coverage and financial security. Statistical tools including percentage analysis, descriptive statistics, correlation analysis, regression analysis, and reliability analysis were used to interpret the collected data. The findings of the study reveal that although most students have basic knowledge about health insurance, many still lack detailed understanding regarding policy benefits, claim procedures, premium structures, and coverage terms. Social media, television, newspapers, and family members were identified as major sources of awareness. The study also found that awareness regarding financial protection and risk coverage positively influences the willingness of students to purchase health insurance plans. In addition, transparency and clear communication from insurance companies play a significant role in building trust and improving consumer perception. The study concludes that there is a growing awareness of health insurance among college students; however, there is still a strong need for better financial literacy and simplified insurance education. Educational institutions, policymakers, and insurance providers should work together to promote awareness programs, workshops, and digital campaigns to help young consumers make informed healthcare and financial decisions in the future.