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http://dspace.dtu.ac.in:8080/jspui/handle/repository/22866Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | SINGH, DEVANSH | - |
| dc.contributor.author | Shankar, Veenu (SUPERVISOR) | - |
| dc.date.accessioned | 2026-06-17T04:58:04Z | - |
| dc.date.available | 2026-06-17T04:58:04Z | - |
| dc.date.issued | 2026-05 | - |
| dc.identifier.uri | http://dspace.dtu.ac.in:8080/jspui/handle/repository/22866 | - |
| dc.description.abstract | NOT AVAILABLE | en_US |
| dc.language.iso | en | en_US |
| dc.relation.ispartofseries | TD-8797; | - |
| dc.subject | ROLE OF DISCOUNTS AND PROMOTIONS | en_US |
| dc.subject | CONSUMER PURCHASING BEHAVIOR | en_US |
| dc.subject | DRIVING CONSUMER | en_US |
| dc.subject | PROMOTIONAL CAMPAIGNS | en_US |
| dc.title | ROLE OF DISCOUNTS AND PROMOTIONS IN DRIVING CONSUMER LOYALTY | en_US |
| dc.type | Thesis | en_US |
| Appears in Collections: | MBA | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Devansh Singh DMBA.pdf | 2.1 MB | Adobe PDF | View/Open | |
| Devansh Singh PLAG.pdf | 9.9 MB | Adobe PDF | View/Open |
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