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dc.contributor.authorSINGH, DEVANSH-
dc.contributor.authorShankar, Veenu (SUPERVISOR)-
dc.date.accessioned2026-06-17T04:58:04Z-
dc.date.available2026-06-17T04:58:04Z-
dc.date.issued2026-05-
dc.identifier.urihttp://dspace.dtu.ac.in:8080/jspui/handle/repository/22866-
dc.description.abstractNOT AVAILABLEen_US
dc.language.isoenen_US
dc.relation.ispartofseriesTD-8797;-
dc.subjectROLE OF DISCOUNTS AND PROMOTIONSen_US
dc.subjectCONSUMER PURCHASING BEHAVIORen_US
dc.subjectDRIVING CONSUMERen_US
dc.subjectPROMOTIONAL CAMPAIGNSen_US
dc.titleROLE OF DISCOUNTS AND PROMOTIONS IN DRIVING CONSUMER LOYALTYen_US
dc.typeThesisen_US
Appears in Collections:MBA

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