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Please use this identifier to cite or link to this item: http://dspace.dtu.ac.in:8080/jspui/handle/repository/22866
Title: ROLE OF DISCOUNTS AND PROMOTIONS IN DRIVING CONSUMER LOYALTY
Authors: SINGH, DEVANSH
Shankar, Veenu (SUPERVISOR)
Keywords: ROLE OF DISCOUNTS AND PROMOTIONS
CONSUMER PURCHASING BEHAVIOR
DRIVING CONSUMER
PROMOTIONAL CAMPAIGNS
Issue Date: May-2026
Series/Report no.: TD-8797;
Abstract: NOT AVAILABLE
URI: http://dspace.dtu.ac.in:8080/jspui/handle/repository/22866
Appears in Collections:MBA

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