A STUDY ON HOW EFFECTIVE LINKEDIN AS AN RECRUITMENT TOOL

Abstract

Recruitment plays a vital role in every organization by helping identify and attract qualified individuals to fill vacant roles. It focuses on selecting candidates who possess the required skills and mindset to support the organization’s objectives. In today’s digital age, the internet has significantly transformed recruitment processes, offering numerous benefits—including the rise of e-recruitment through platforms like LinkedIn, Indeed, and Naukri.com. This research paper delves into the effectiveness of LinkedIn as a recruitment platform. It aims to evaluate LinkedIn’s role in modern hiring practices, compare it with other electronic media-based recruitment tools, and explore the potential challenges associated with its use. The study incorporates both primary and secondary research methods. Primary data was collected through a structured questionnaire distributed among students, recent graduates, and early-career professionals to understand their perceptions of LinkedIn’s usefulness in job searching and hiring. Secondary research was conducted using published articles, case studies, and other relevant online resources to assess how senior management engages with LinkedIn. The insights obtained from both research types were analyzed using Microsoft Excel to derive meaningful conclusions. Ultimately, this paper seeks to provide a comprehensive evaluation of LinkedIn’s effectiveness as a recruitment tool and offer practical recommendations based on the findings.