Please use this identifier to cite or link to this item: http://dspace.dtu.ac.in:8080/jspui/handle/repository/22680
Title: ZEAT – YOUR PET’S DAILY ENERGY BANK
Authors: RANA, KSHITIJ SINGH
Upadhyaya, Anushka (SUPERVISOR)
Keywords: ZEAT
VIRTUAL BOWL
ARTIFICIAL INTELLIGENCE (AI)
PET’S DAILY ENERGY BANK
Issue Date: Dec-2025
Series/Report no.: TD-8633;
Abstract: The exploration- grounded entrepreneurial action seeks to probe and address the evolving dynamics of pet nutrition and heartiness in contemporary civic India, with a specific focus on strain-specific, AI- powered mess customization and integrated precious care services. Anchored in a multidisciplinary frame, this adventure amalgamates perceptivity from veterinary nutrition, consumer gesture, and technology- driven personalization to offer a holistic result that transcends conventional packaged pet food paradigms. Through a comprehensive check of pet parents and a critical analysis of current feeding practices, the study unveils a pressing gap in the availability, mindfulness, and quality of pet nutrition. using a mixed- styles approach — quantitative data from pet proprietor checks and qualitative feedback on feeding behaviours and pain points the action distils crucial themes girding time failure, nutritive nebulosity, and the limitations of one- size- fits- all salutary options. These findings have directly informed the conceptualization of Zeat’s core offering a subscription- grounded model delivering lately prepared, strain-specific reflections curated by pukka beast nutritionists, stoked by virtual warhorse consultations, fixing services, and a smart “Virtual Bowl” interface powered by artificial intelligence. The integration of AI/ ML within the Virtual Bowl ecosystem affords unequalled perfection in salutary shadowing, enabling real- time adaptations grounded on precious age, weight, strain, health conditions, and behavioural patterns. This technological community enhances translucency, fosters nutritive responsibility, and empowers precious parents with practicable perceptivity into their fauves’ salutary health. also, the incipiency’s model addresses broader systemic gaps by curating a terrain that merges professional veterinary care with hyperactive- individualized nutrition, therefore presenting a pioneering approach to pet heartiness. In totality, Zeat represents a data- informed, immorally- driven bid to revise pet nutrition through the lenses of personalization, scientific integrity, and digital invention. By aligning consumer- centric perceptivity with scalable technological structure, the adventure aspires to review pet care in India and beyond. The perceptivity drawn from this study not only substantiate the need for a further evolved pet food ecosystem but also offer a robust strategic design for sustainable, tech- enabled, and holistic pet heartiness results in the ultramodern world.
URI: http://dspace.dtu.ac.in:8080/jspui/handle/repository/22680
Appears in Collections:MBA

Files in This Item:
File Description SizeFormat 
Kshitij Singh Rana UMBA.pdf6.11 MBAdobe PDFView/Open
Kshitij Singh Rana pLAG..pdf6.26 MBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.