Please use this identifier to cite or link to this item: http://dspace.dtu.ac.in:8080/jspui/handle/repository/22626
Title: A STUDY ON CONSUMER PREFERENCE BETWEEN SEDAN AND SUV
Authors: PANJRATH, ROHIT
Keywords: CONSUMER PREFERENCE
SEDAN
SUV
Issue Date: Dec-2025
Series/Report no.: TD-8591;
Abstract: Sport utility vehicles (SUVs) offer off-road characteristics such elevated driving positions, higher ground clearance, and the ability to tow. Especially in developing regions, these characteristics have improved SUV sales. However, this sort of vehicle's handling, safety, and comfort may be compromised by their high centers of gravity (CGs). Despite this, the literature has not looked at the comfort and handling of SUVs. Therefore, in this study, the static construction parameters of mass, center of gravity (CG), and suspension characteristics are quantitatively evaluated between an SUV platform and a sedan platform. A second evaluation is done by measuring their rotational movements and vertical accelerations. Based on the findings, it is confirmed that the body roll behavior of the SUV is comparable to that of the medium sedan, although it is important to emphasize how their CG elevations and damping ratios differ. The SUV suspension's lower damping ratio allows for higher vertical acceleration and pitch movement.
URI: http://dspace.dtu.ac.in:8080/jspui/handle/repository/22626
Appears in Collections:MBA

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Rohit Panjrath UMBA.pdf1.02 MBAdobe PDFView/Open
Rohit Panjrath PLAG.pdf1.52 MBAdobe PDFView/Open


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