STUDENTS' PREFERENCE FOR CERTAIN BRANDS OF SMARTPHONES

Abstract

Marketing strategies and consumer brand preference are covered in the current work. Several aspects are considered in order to meet the project's purpose. The first and most crucial thing that was done was to use the sample approach and research design. Moreover, marketing plan suggestions from Mr. Philip Kotler, a seasoned writer who mentored the modern marketing period. Through data collection and analysis, we would discover brand preferences among graduate and postgraduate students. I recently presented this in my project in order to fulfill the objective of my research. The Indian cellular phone market is one of the most volatile and unstable in the world right now because of increased competition and unpredictability. Research on consumer purchasing habits and brand preferences for selecting between different mobile phone brands is therefore focused on this topic. Examining the market for teenagers and young people is the main goal of this study. This study looks at the factors that influence young people's and teens' brand choices in order to have a better understanding of how customers choose mobile phone brands.