CUSTOMER PERCEPTION TOWARDS INTERNET BANKING SERVICES

Abstract

This studies mission explores the perceptions of urban Indian customers aged 20 to 35 in the direction of internet banking services, because the banking zone keeps to include virtual transformation, information patron attitudes, delight levels, and utilization patterns will become crucial for reinforcing consumer enjoy and carrier shipping. The observe employs a descriptive studies design the use of both qualitative and quantitative facts collected through structured surveys. a total of 500 respondents participated, representing numerous occupations inclusive of students, running specialists, freelancers, and marketers. Key aspects explored include ease of use, frequency of utilization, protection concerns, accept as true with in virtual structures, and general satisfaction. Findings suggest that net banking is widely followed the various goal demographic, with most respondents the usage of offerings weekly or every day—especially through cell apps. whilst 65% of users discover structures smooth to apply, approximately 15% nevertheless face navigation demanding situations. consider in banking protection is usually high, yet a section remains cautious due to worries approximately fraud and phishing. satisfaction tiers are promising however are impacted by means of technical troubles and subpar customer support. Statistical equipment, including chi-rectangular and ANOVA exams, display vast relationships between education level and consider in net banking, even as age did no longer significantly have an effect on satisfaction stages. The have a look at identifies key areas for improvement along with more suitable person interface design.