A STUDY ON CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING

Abstract

The Rise of Online Shopping in India India has truly seen the soaring growth of the online shopping industry with the increased internet access and mobile phone usage of people with the way people wish to shop and the ecommerce industry already reached an astonishing figure of $147.3 billion in 2024 and is poised to surpass this milestone with the increase in newer technologies and people connecting across states. Why Indians are Shopping Online We as people enjoy shopping anything and everything without being restricted to a time and place, all we need is an active internet connection and a phone or laptop. Online shopping has everything compared to brick and mortar stores. Inclusion of AI tools that recommend probable products a customer may be interested in, augmented reality, virtual trying, and simpler payment methods have taken online shopping to new heights and even attracted newer customers. Who is Shopping Online in India? Age and Employment: Online shoppers mostly fall within the 30-55 age range and are often professional employees. Men vs. Women: Current figures show that men form a greater percentage of online shoppers than women. Education Levels: A greater proportion of online shoppers possess at least a tertiary qualification, as there seems to be a higher education correlating to the likelihood of shopping online. What Indian Online Shoppers. Think and Like Trusting Online Reviews: A large proportion (59%) of us rely on customer reviews to make purchase decisions, showcasing the importance of perspectives other than one’s own. How We Like to Pay: While electronic payments are on the rise, the majority still prefer cash payment upon delivery and it continues to dominate online shopping. Shops We Select For Shopping: We prefer large online retailers like Amazon and Flipkart because of the trust shoppers place in them and the vast selection of products available. What are also forms our concern and challenge as being safe and a private person: Some members of our group scrub safeguarding personal details and online scams, which slows down some shopping online. Obtaining Real Products and Good Quality: The fear of being overcharged for products and receiving substandard goods lingers, inducing dread among customers. Getting our Money back If services go wrong: Clients require good after-sales services coupled with uncomplicated processes for returns and refunds, Streamline policies to bolster confidence in online shopping, and instill faith in online vendors. Final Evaluation About Online Shopping in India: Most Indian consumers accepted the convenience that comes with online shopping coupled with variety and technological advancements robustly receive positive feedback. Addressing security issues, product quality, and returns will foster even wider acceptance and growth.