STUDY ON THE CONSUMER PERCEPTION TOWARDS ELECTRIC VEHICLE

Abstract

The car manufacturing sector is experiencing a major transformation, propelled by the pressing need to tackle environmental issues and lessen reliance on conventional energy sources. Elec- tric vehicles have surfaced as a viable option, providing cleaner and more sustainable means of transportation. This initiative investigates consumer attitudes toward electric vehicles, zeroing in on the motivations, worries, and expectations that impact their acceptance. The analysis utilizes both primary data gathered via surveys and secondary information sourced from industry publications and academic articles. Essential elements examined include ecological consciousness, financial implications, trust in technology, brand impact, and per- ceived ease of use. The findings indicate that while an increasingly large group of consumers acknowledges the ecological and long-term monetary advantages of electric cars, multiple ob- stacles—such as insufficient charging facilities, significant initial expenses, anxiety over range, and apprehensions about battery technology—still hinder potential purchasers. Additionally, educating consumers and government incentives are crucial in cultivating beneficial percep- tions. The findings from this research aim to guide manufacturers, authorities, and marketers in creat- ing strategies that effectively tackle consumer issues, improve product offerings, and encour- age broader acceptance of electric vehicles, thus contributing to a more sustainable future.