CRM IN AIRTEL

Abstract

The present study aimed to understand the significance of customer relationship management (CRM) practices for an organization and it additionally analyzed the CRM practices at Airtel. The study comprehended that CRM that works well helps service representatives, sales representatives, administrative staff, finance and executive staff perform their jobs more efficiently, more quickly, and in less time. Sales representatives can promptly follow up with prospects and obtain the precise information required for a successful closure. It is possible to assess the viability of marketing and make improvements to maximize the return on investment for marketing expenditures. When providing service, clients can be attended to quickly, and the precise nature of an issue can be swiftly identified and resolved.