INVESTMENT PREFERANCE OF YOUNG PROFESSIONALS IN INDIA

Abstract

This major research project aimed to explore the investment behavior, preferences, and attitudes of individuals towards different investment avenues. The study was conducted as part of the MBA (Finance) program and focused on primary data collection supported by relevant secondary data sources. Overview of the Project The research was carried out by circulating a structured questionnaire through Google Forms. A total of 106 valid responses were collected from a diverse range of individuals, covering various age groups, genders, occupations, and investment experiences. The project primarily aimed to identify investment trends, assess the factors influencing investment decisions, and understand the impact of digital platforms and financial influencers on investment behavior. Objectives of the Project ● To understand the investment preferences among different demographic groups. ● To identify key factors that influence investment decisions. ● To assess the usage and trust in digital investment platforms. ● To explore the role of financial influencers and social media in shaping investment behavior. ● To evaluate the risk appetite of individuals across various demographics. Methods and Procedures Used for Data Collection ● Primary Data: A structured Google Form questionnaire was used for primary data collection. The questionnaire included both multiple-choice questions and ranking scales. ● Secondary Data: Secondary data was obtained from trusted sources such as AMFI reports, SEBI surveys, RBI bulletins, and research articles related to investment behavior in India. ● Sampling Method: Convenience sampling was adopted, allowing easy access to a wide range of respondents. ● Data Analysis Tools: The collected data was analyzed using descriptive statistics, frequency distribution, percentage analysis, and graphical representation using bar charts and pie charts.