LEVERAGING POWER BI FOR STRATEGIC INSIGHTS ACROSS BUSINESS DOMAINS

Abstract

In an increasingly globalized and data-driven business environment, multinational consumer electronics companies must leverage advanced analytical tools to optimize performance across diverse operational domains. This major research project explores the use of Microsoft Power BI to evaluate key business functions—such as sales, supply chain, product performance, regional market trends, and customer support—within a consumer goods electronics company operating across multiple countries. The study involves the comprehensive integration and transformation of large-scale operational data into interactive, domain-specific dashboards. Power BI’s powerful data modeling capabilities, including DAX (Data Analysis Expressions), dynamic filtering, and real-time visualizations, are utilized to derive actionable insights. These dashboards enable stakeholders to monitor performance indicators such as revenue growth, product category performance, regional sales distribution, inventory efficiency, and customer satisfaction metrics. The objective of the research is to assess the effectiveness of Power BI in enhancing business intelligence and supporting strategic decision-making in a complex, multinational environment. The findings highlight how Power BI facilitates timely and data-informed decisions by presenting critical business metrics through visually intuitive dashboards. This study affirms the role of Power BI as a transformative tool for improving transparency, operational efficiency, and competitive advantage in the global consumer electronics sector.