SUPPLEMENT CULTURE: UNDERSTANDING GYM SUPPLEMENT USE AMONG URBAN YOUTH

Abstract

This research explores the rising trend of gym supplement use among urban youth, focusing on the motivations, influences, and behaviors associated with this practice. Using a mixed-methods approach, including surveys of 120 gym-going individuals and in-depth interviews with 10 participants, the study finds that supplements such as protein powders, creatine, and pre-workout formulas are widely used, primarily to enhance physical appearance, build muscle, and improve performance. Social media influencers and peer dynamics play a significant role in shaping attitudes, often promoting supplement use as a necessary part of fitness culture. Despite the popularity of these products, most users lack formal guidance and rely instead on advice from peers, trainers, or online sources. The normalization of supplement use within gym environments reflects broader cultural pressures related to body image and self-worth. The study concludes that there is a pressing need for public awareness campaigns, stronger regulation of supplement marketing, increased access to professional nutritional guidance, and mental health support for youth facing appearance-related pressures. However, the study is limited by its urban focus, reliance on self-reported data, and a lack of representation from rural or female perspectives. Future research should explore diverse populations and examine the long-term health impacts of supplement use.