GREEN HRM PRACTICES IN INDIAN IT GIANTS: A STUDY ON SUSTAINABILITY INITIATIVES IN WITCH COMPANIES

Abstract

This Major Research Project on “Green HRM Practices in Indian IT Giants: A Study on Sustainability Initiatives in WITCH Companies” examines how Green Human Resource Management (Green HRM) is becoming increasingly important in the Indian IT sector which faces growing demands to make its operations environmentally sustainable. The rising global consciousness regarding climate change and ecological footprints forces organizations to embed sustainable practices into their fundamental strategies with HRM serving as a central element in this change. This study assesses Indian IT firms' implementation and performance of Green HRM practices while identifying the obstacles they face during adoption. The paper identifies Green HRM's fundamental drivers as well as its practices and outcomes from a comprehensive literature review of 15 key studies and additional primary research with qualitative data. The most frequently implemented green HRM practices are green hiring approaches, paperless onboarding procedures, sustainability training programs, green performance appraisals, and workplace initiatives that promote environmental stewardship. The research shows that organizations implementing Green HRM practices experience better sustainability outcomes while simultaneously improving employee engagement and their corporate reputation. Three main challenges continue to affect Green HRM namely inadequate awareness levels along with inconsistent application of practices and limited resources. The paper delivers eight significant recommendations for Green HRM integration which cover elements such as policy creation and leadership participation as well as training enhancement and incentive systems. Even though Green HRM is still a nascent concept in India's IT industry it demonstrates strong potential to advance both ecological preservation and organizational sustainability. Merging HR activities with environmental objectives goes beyond basic regulatory compliance to establish itself as a critical business strategy for long-term success. Studies indicate that strategic industry- government alliances and government incentives along with strong monitoring processes successfully advance Green HRM adoption. Indian IT firms can establish worldwide guidelines for sustainable Human Resource Management through inventive approaches and the development of organizational cultures that prioritize environmental awareness.