ANALYZE CONSUMER BEHAVIOR AND PURCHASE DECISIONS REGARDING NEW VERSUS RECYCLED PLASTIC PRODUCTS

Abstract

The comprehensive study on consumer perceptions of high-density polyethylene (HDPE) plastic reveals a complex landscape of environmental awareness and purchasing behaviors that highlights significant challenges in sustainable consumption. Despite widespread recognition of environmental concerns surrounding plastic waste, the research uncovers a pronounced discrepancy between consumers' ecological consciousness and their actual purchasing decisions. The quantitative analysis, conducted through a structured survey, exposes critical insights into the psychological and economic factors that influence consumer choices when selecting between virgin and recycled plastic products. A striking finding emerges in the notable gap between environmental awareness and consumer action, where participants demonstrate a clear understanding of recycling's importance yet consistently falter in translating this knowledge into meaningful purchasing behaviors. Quality perceptions emerge as a pivotal barrier, with a substantial portion of respondents expressing reservations about the performance and hygiene of recycled plastic products, suggesting deep-rooted skepticism that undermines sustainable consumption efforts. Price sensitivity further complicates the landscape, as consumers consistently prioritize cost-effectiveness over environmental benefits, revealing an economic resistance to paying premium prices for recycled materials. The research also illuminates the profound impact of brand reputation, demonstrating that trusted brands can significantly mitigate consumer hesitations and potentially drive acceptance of recycled plastic products. These findings underscore the nuanced challenges facing sustainable consumption, indicating that successful market penetration of recycled plastics requires a multifaceted approach addressing quality perceptions, price concerns, and leveraging brand influence. The study ultimately provides a critical roadmap for manufacturers, marketers, and policymakers seeking to bridge the gap between environmental consciousness and consumer behavior, emphasizing the need for strategic interventions that can transform awareness into meaningful action in the realm of sustainable plastic consumption.