BUILDING A VISUAL IDENTITY FROM SCRATCH: CRAFTING CHARACTER, STORY, AND ENGAGEMENT ANIMATIONS FOR SYNAPSIS MEDICAL TECHNOLOGIES

Abstract

During my internship as a Visual Communication Design Intern at Synapsis Medical Technologies, I worked on building the company’s visual identity from the ground up. Since the start-up had no existing visual assets, I took the opportunity to create a brand mascot that reflects the company’s personality and can be used across platforms, including the mobile app. I also designed a set of original characters that can later be brought to life through animation. To help users understand the app’s three core features, I developed short 2D hand-drawn animations that make these features more accessible and engaging. This report highlights how these creative efforts aim to improve user connection and give Synapsis a recognizable and consistent visual voice.