UNDERSTANDING AND APPRECIATING THE EMERGENCE OF METAVERSE CREATING DIGITAL INTERACTIONS AMONGST THE MILLENNIALS AND URBAN YOUTH

Abstract

The concept of the Metaverse has quickly shifted from a futuristic dream to a rapidly growing reality. As technology continues to advance, the ways in which people connect, communicate, and shop are changing. One of the most exciting opportunities lies within the intersection of the Metaverse and the fashion industry. This project, titled "Understanding and Appreciating the Emergence of Metaverse Creating Digital Interactions Amongst the Millennials and Urban Youth," aims to explore how Millennials and urban youth perceive the Metaverse. It seeks to understand their awareness, behaviors, and willingness to engage with fashion brands through digital platforms. The project also aims to propose actionable strategies for fashion brands to successfully tap into the potential of the Metaverse. The project is focused specifically on the fashion apparel sector, a field that relies heavily on consumer interaction, experience, and brand loyalty. As digital experiences become more immersive, it is important for brands to meet young consumers where they are: inside the digital world.