BEEAI: TURNING WHATSAPP INTO A WORKPLACE FOR INTELLIGENT DECISIONS

Abstract

This thesis presents BeeAI, an intelligent conversational assistant designed to simplify sales and customer operations through WhatsApp. The project integrates AI-driven analytics, CRM data, and knowledge bases to enable managers to ask natural-language questions and receive instant, data-backed insights. Developed through the Design Thinking framework, BeeAI merges human-centered design with advanced NLP and automation tools. The system allows users to query performance metrics, generate reports, and create AI agents for automated workflows—all within a familiar chat interface. The research demonstrates that conversational interfaces can reduce operational complexity, improve accessibility, and humanize enterprise automation.