STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS ELECTRIC VEHICLES

Abstract

This research work is titled "A Study on Consumer Buying Behavior Towards Electric Vehicles (EVs)." It considers the growing demand for electric vehicles in India and analyzes the various reasons for the manner in which people purchase them. With environmental degradation problems on the rise, fuel prices rising, and government initiatives attempting to reduce the nation's carbon footprint, electric vehicles are gaining popularity in the Indian automotive sector. The aim of this research is to investigate the way consumer demand is moving towards sustainable options and what drivers and barriers are responsible for the uptake of EVs. The project covers consumer attitudes towards price, battery performance, environmental advantage, government incentive, availability of infrastructure, and firm reputation. The research also looks at how demographics like age, income, education, and geographic location affect decision-making during the EV purchasing process. Research data has been collected using primary and secondary sources. Primary data was gathered through standardized questionnaires distributed among students, professionals, and two-wheeler users. Secondary data collection has been obtained from industry reports, government databases, company reports, and online websites. The research design ensures cross-section and unbiased view of the present scenario regarding EV adoption in India. Results of the study indicate that although there is a positive change in consumers' attitude towards EVs, there are astonishing challenges nonetheless. Consumers cite EVs' high upfront cost, absence of adequate charging stations, restricted vehicle range, and inadequate awareness as areas of concern. Increased environmental consciousness, government incentives such as FAME-II, income tax relief, and vehicle scrappage policies, coupled with technological advancements, are paving the way for step-by- step growth in demand and acceptance. The report also mentions the categories of electric vehicles in India, including two- wheelers, three-wheelers, passenger cars, and commercial vehicles. It provides an overview of the current EV manufacturing clusters in India. The study also focuses on the importance of government incentives, infrastructure development, and consumer education in shaping the future of the EV market. In conclusion, this study provides crucial facts to stakeholders—government, auto manufacturers, marketers, and investors—so that they know and address Indian EV buyers' needs and habits. With proper proportions of innovative thinking, enlightenment, and policy response, India can take leadership in the worldwide electric car phenomenon.