BUSINESS DEVELOPMENT OPPORTUNITIES AND GROWTH STRATEGY FOR POWER SECTOR PSU

Abstract

Achieving net zero has become very important as it can pave the way to tackle climate change and also reduction in global warming of the world. Net zero commitments are now expected standards for companies, local, regional, and national governments. In order to achieve this milestone, many companies have shifted their operations and have started walking in the direction of becoming net zero. With this project, I have tried to identify and analyze organic and inorganic business development opportunities and have tried to plan their growth strategies or key success factors in order to enter new markets and aim towards achieving the net zero targets for a Power Sector PSU – REC Power Development and Consultancy Limited. The opportunities/areas of focus includes - a business opportunity, its viability on short term, medium term and long-term basis, analysis of the present market scenario, the opportunity size or the market size in terms of the potential clients or the evaluation of the market on cost basis, the key capabilities that are to be possessed by the client in order to excel in that domain and the appropriate business models that can be implemented along with business use cases. Through deep market research and analysis of the above mentioned activities, I have tried to conclude some recommendation for the company which can be treated as the stepping stones to enter into new domains and gain experience and built their expertise overtime.