TO STUDY THE IMPACT OF E-GROCERY PLATFORMS ON CONSUMER BEHAVIOUR

Abstract

From the way we network, to the way we get our news – we’re slowly but surely moving everything online. And shopping is no exception. In the past few decades, online shopping has gone from being non-existent to becoming a multibillion-dollar industry. Buying things online has become a common practice among millions of people around the world. Recently the number of people buying goods and services online has increased more than ever before. One of the reasons why online shopping has grown so much over the years is because of the experience that businesses are able to provide to their customers. We’re constantly seeing businesses add new features and services for online shoppers, with the intent of providing them the same support and comfort that they would have during an in-person shopping experience. Consumers are now looking for more convenient ways that enable them to make purchases anytime and anywhere just by connecting to the internet. E-Commerce is defined as the internet or online business in which there is the process of buying and selling of the goods as well as the services through the internet. The transfer of money and data are executed online. Due to the global pandemic around the world and everyone being inside their homes, the use of e- commerce is high in number compared to other situations. The main concern of people during the pandemic was daily groceries. Online grocery has provided a better way for people to make and purchase groceries. Online grocery allows consumers to buy fresh and packaged food that will be delivered to our doorstep. The growth of online groceries has exponential growth of 15% in the last two years. Online grocery shopping will be the next popular sector in electronic commerce. Recently, businesses are encouraging consumers to build up the habit of purchase groceries online. Some reports discovered that 26% of online consumers are more willing to buy fresh groceries only.