A PROJECT ON GENERATING KEYWORDS FOR GOOGLE ADS AND ANALYZING SOCIAL MEDIA DATA

Abstract

Data is used in marketing analytics to assess the success and efficacy of marketing initiatives. You may gain deeper consumer insights, optimize your marketing goals, and maximize your return on investment by incorporating marketing AI into your business plan. Both marketers and consumers profit from marketing analytics. By determining what is effective in promoting conversions, brand awareness, or both, this analysis enables marketers to increase the return on marketing investments. Additionally, analytics makes sure that consumers see more relevant, individualized adverts that appeal to their unique needs and interests rather than annoying mass communications.

In terms of Google Ads, a keyword refers to the words and phrases that you associate with each of your ad groups in accordance with the topical divisions of those groups. These keywords match the user's search terms and phrases, which, if they are a good match, will cause your adverts to appear. Although this is quite simple, there are other keywords available. A framework for brainstorming and selecting the most pertinent and helpful keywords is provided by segmenting your advertising campaigns into as many logical ad groups as you can. By including these focused, long-tail keywords, you increase your chances of effectively communicating with your audience at the level of their search intent and maybe reduce competition.