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Title: | BONNY COFFEE: BRANDING FOR A SYRIAN COFFEE BRAND, TELLING A STORY OF SYRIA BY THE COFFEE |
Authors: | SAIFO, DEEMA |
Keywords: | BONNY COFFEE SYRIAN COFFEE BRAND SYRIA BY THE COFFEE BRANDING |
Issue Date: | May-2025 |
Series/Report no.: | TD-8088; |
Abstract: | This project explores the development of a unique and culturally resonant brand identity for Bonny Coffee, a specialty coffee brand rooted in Middle Eastern heritage. The objective was to create a compelling visual language that merges traditional influences with contemporary aesthetics, making the brand stand out in a competitive global market. Through a research-driven design process, the project investigated consumer behaviour, regional visual cues, and branding strategies to shape a cohesive identity system. Deliverables included a logo, packaging design, visual assets, and promotional materials that reflect the warmth, richness, and storytelling nature of coffee culture. The final outcome is a brand that balances authenticity and modern appeal, aiming to create a lasting emotional connection with consumers. |
URI: | http://dspace.dtu.ac.in:8080/jspui/handle/repository/21772 |
Appears in Collections: | M.Des. |
Files in This Item:
File | Description | Size | Format | |
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DEEMA SAIFO M.Des..pdf | 4.19 MB | Adobe PDF | View/Open |
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