BONNY COFFEE: BRANDING FOR A SYRIAN COFFEE BRAND, TELLING A STORY OF SYRIA BY THE COFFEE

Abstract

This project explores the development of a unique and culturally resonant brand identity for Bonny Coffee, a specialty coffee brand rooted in Middle Eastern heritage. The objective was to create a compelling visual language that merges traditional influences with contemporary aesthetics, making the brand stand out in a competitive global market. Through a research-driven design process, the project investigated consumer behaviour, regional visual cues, and branding strategies to shape a cohesive identity system. Deliverables included a logo, packaging design, visual assets, and promotional materials that reflect the warmth, richness, and storytelling nature of coffee culture. The final outcome is a brand that balances authenticity and modern appeal, aiming to create a lasting emotional connection with consumers.