VISUALIZING TRYSNA: DESIGNING A BRAND IDENTITY ROOTED IN CULTURAL DEPTH AND FUTURE GAMING VISIONS

Abstract

The goal of this project is to create a complete visual identity for Trysna, a video game company whose name is derived from the Sanskrit word ‘तृष्णा’ meaning "desire" or "longing." The project's main goal was to transform the idea of longing into a unified brand identity that embodies Trysna's creative, immersive, and emotionally stirring approach to game design. The project gone on from branding systems, semiotics, and user perception to applied research in visual communication design. The creation of Trysna, with a framework of visual originality and narrative depth, involved intensive language and culture symbolism inquiry, research on present-day branding theory, competition analysis of common as well as indie game developers. It was considered widely for players seeking a gripping thrilling entertaining experience. The brand assets are the wordmark logotype, unique typography, inequality of colors, and versatility. Iterative sketching, digital prototyping, and user feedback made a continuous cycle in refining the identity system: every element of the visual identity was checked for consistency in communicating the intended identity through various brand touchpoints whether social media presence, merch, promo materials, or interface mock-ups. The design focuses on how identity design can embrace cultural context, emotions, and symbolism to describe abstract ideas beyond creating a nice-looking brand.