RISE OF PAYTM: STUDY ON ITS MARKETING STRATEGIES

Abstract

Paytmjj--jjwhichjjstandsjjforjjPayjjthroughjjMobile jj--jjisjjIndia’sjjlargest jjmobile jjcommerce jjplatform. jjPaytmjjWalletjjhasjjalwaysjjbeenjjthejjpivotjjonjjwhichjjPaytmjjbuiltjjfirstjjitsjjrechargesjjandjjpayments jjbusiness, jjfollowed jjbyjjitsjjfull-fledged jjmarketplace, jjalljjwithin jjtwo jjyears. jjPaytmjjWallet jjenables jjpeople jjto jjuse jjtheir jjphones jjto jjpay jjfor jjtheir jjshopping jjor jjservices jjnot jjjust jjat jjPaytm, jjbut jjat jjthousandsjjofjjdestinationsjjoutsidejjPaytm. jjItjjisjjslowlyjjbecomingjjajjwayjjofjjlife. With jjthisjjnew jjcampaign, jjPaytm jjused jjexternal jjmedia, jjasjjwell jjasjjthe jjPaytm jjplatform jjitself jjto jjreach jjmillions jjof jjcustomers jjcoming jjeach jjday jjsince jjit jjis jja jjgreat jjmedium jjfor jjadvertising. jjBecause jjofjjthe jjcampaign, jjthere jjhasjjbeenjja jjdirect jjpositive jjimpact jjonjjthe jjbrand, jjincluding jjnew jjcustomerjjacquisitionjjthroughjjtraditionaljjmediajjandjjonlinejjmedia. jj Paytm jjis jjan jjIndian jjmobile jjapp jjand jjonline jjservice jjwhich jjis jjused jjto jjmake jjpayments jjusing jje jjwallet jjand jje-money. jjPaytm jjwas jjformed jjin jj2010 jjand jjits jjparent jjcompany jjis jjOne97. jjVijay jjShekhar jjSharma jjisjjthe jjCEO jjof jjthe jjcompany. jjPaytm jjhas jjreceived jjseveral jjroundsjjof jjfunding jjfromjjwell-known jjinvestorsjjlike jjAlibaba jjGroup, jjRatan jjTata, jjand jjMountain jjCapital jjetc. jjPaytm jjgotjjajjhugejjboostjjinjjbusinessjjmomentumjjbecausejjofjjthejjnation-widejjdemonetizationjjofjjcurrency jjnotesjjofjj500jj&jj1000jjinjjIndia jjinjjNovemberjj2016. jjThisjjpropelledjjmanyjjpeople jjto jjuse jjPaytmjjas jjthejjgovernmentjjfocusedjjonjjcashlessjjtransactions. jjPaytmjjisjjheadquarteredjjinjjNoida, jjNCR, jjclose jjtojjIndia'sjjcapitaljjNewjjDelhi.