THE ROLE OF ENTREPRENEURSHIP ON GENERATING EMPLOYMENT OPPORTUNITIES IN MOGADISHU-SOMALIA

Abstract

The purpose of this research is to evaluate the influence that entrepreneurial endeavours have on the total number of employment opportunities that are available in Mogadishu, which is located in Somalia. An approach to research known as descriptive research was applied for the study, and the participants consisted of one and fifty hundred members of management and staff groups. In order to collect data, the researchers chose to use primary data collection methods, which included the use of a questionnaire that had been thoroughly considered. The target population of the study was 100 of the management and staff. Sample size of the study was 150 respondents were participated this study, as being applied Random sampling method which involves selecting individuals from a population in such a way that each individual has an equal chance of being chosen, this method used due to excess the number of sample size from the target population, the researchers used structured questionnaire(Google form) as a data collection tool and the study used primary data, the data was analysed by using SPSS software and Tableau tool for data visualization . The primary findings of this investigation highlighted the critical significance of creativity and innovation in the process of establishing an environment that is conducive to the development of new business ideas. It was notably noted in the study how the adoption of innovation can work as a catalyst for cost-efficient business solutions and enhance techniques of problem solving. In addition to this, the research investigated the larger socio-economic repercussions that are associated with entrepreneurial endeavours in Mogadishu. In addition to having a direct impact on the number of available jobs, research has shown that entrepreneurial endeavours can stimulate economic activity and contribute to the growth of communities. Activities that encourage individuals to take initiative and develop unique business ideas are known as entrepreneurial activities. These activities contribute to the diversity of the local economy. By doing so, the reliance on established industries is decreased, and the capacity to absorb economic shocks is additionally strengthened. Also the result showed that the start-up entrepreneurship and risk taking entrepreneurship creativity has significantly on generating employment opportunities while the role of innovativeness entrepreneurship on generating employment opportunities is showed positive.