CREATING SEAMLESS EXPERIENCE FOR DISCOVERY OF PRODUCT

Abstract

In today's digital landscape, the user experience (UX) of online platforms is paramount for their success. This study delves into the intricate process of refining the user journey on amber, a prominent website catering to student accommodation needs. Through an in-depth examination of user behaviors, market trends, and UX principles, this research offers valuable insights and recommendations for enhancing the platform's product discovery experience. By leveraging advanced technologies and prioritizing user-centric design, amber can streamline its interface to empower users with a seamless and intuitive pathway to discovering their ideal student accommodation. This investigation begins by establishing the significance of a smooth product discovery process and outlining the objectives of the study. It then explores existing literature on UX design, emphasizing the pivotal role of product discovery in online platforms' success. Drawing upon a robust methodology involving research design, data collection, and analysis techniques, this study uncovers key user behaviors and pain points in the product discovery journey on amber. Through a meticulous analysis of user personas and journeys, this research identifies opportunities for improvement and proposes actionable strategies. These include leveraging AI and machine learning algorithms, optimizing search functionality, and prioritizing mobile responsiveness. The implementation plan delineates a roadmap for integrating these enhancements, ensuring amber remains at the forefront of providing a seamless and enriching experience for users seeking student accommodation.