MAJOR RESEARCH PROJECT REPORT ON A COMPREHENSIVE STUDY OF SECOND-HAND RETAIL

Abstract

For quite a long time, trading utilized products have been a piece of human civilization. During the previous 20 years, the sensational development of preowned item utilization has drawn to specialists' advantage, bringing up the issue of why buyers obtain secondhand things. The development of the Internet has brought about the improvement of a few applications, which, when joined with the presentation of new electronic contraptions, empower consumers to trade merchandise over the Internet and on cell phones. The utilization of virtual entertainment and cell phones has changed the second-hand item market for individuals from varying backgrounds. Consistently, the utilization of recycled things grows. To attain the research purpose, quantitative research was performed. The Google survey tool was used to produce surveys, and 200 questionnaire responses were collected in this manner. Various technical analysis like bivariate correlation, regression, cross tabulation etc was performed via EXCEL and SPSS. While purchasing utilized things, price was viewed as the main component impacting buyers; brand was viewed as the second most affecting element, trailed by risk, and finally location was viewed as the impacting factor. The discoveries show that elements like brand, price, and buying intention of preowned things have little effect on each other during the buy choice. Then again, risk and price have an unsteady connection, and neither one of the factors has a relationship with the brand, price, or intention. Besides, there is a flimsy connection between brand and topography. This study adds to our understanding of second-hand product consumption and consumer purchase behaviour, as well as brand, price, risk, and seller location hypotheses.