CONSUMER PERCEPTION TOWARDS QUICK COMMERCE

Abstract

This study evaluates consumer perceptions towards quick commerce in India, assessing satisfaction, factors influencing adoption, and potential obstacles. Findings reveal a strong appreciation for the rapid delivery and convenience that quick commerce platforms provide. However, concerns about product quality, variety, and data security are significant barriers to wider acceptance. Adoption is particularly high among younger, urban consumers, suggesting a demographic tilt towards tech-savvy populations with disposable incomes. Analysis indicates that quick commerce is preferred for everyday items due to its promptness, but traditional e-commerce platforms and physical stores continue to be favored for purchases where consumers seek assurance of quality and a broader selection. The report highlights those technological enhancements, particularly around user interface design and security protocols, are crucial for improving user experience and trust. To capitalize on the burgeoning market, quick commerce companies in India must address these challenges by improving their product range and quality, enhancing technological infrastructure, and implementing robust data protection measures. By aligning their operations more closely with consumer expectations and addressing identified pain points, quick commerce can achieve greater market penetration and customer loyalty. This strategic realignment is essential for sustaining growth in the competitive landscape of Indian e commerce.