OTT PLAFFORM FOR SHORT-FORM VIDEO CONTENT(TIMEWELL TV)

Abstract

This thesis explores the design and development of an Over-The-Top (OTT) platform dedicated to Short-form Videos (TimeWell TV), addressing the growing trend of binge-watching and its associated challenges. The project aims to empower users with intentional content consumption while mitigating the negative effects of excessive viewing. The research delves into the motivations behind binge-watching behavior, analyzing changes in content consumption, the impact of companies' app strategies, and users' tendencies to avoid boredom through prolonged video sessions. Utilizing the Hooks Model within the context of Short-form Videos, the study identifies pain points such as time wastage, lack of intent, and content saturation, leading to a Problem Statement emphasizing the need to prevent users from becoming hooked to binge-watching. The thesis proposes an Opportunity Statement for a platform that promotes mindful content consumption, enhances user well-being, and maximizes the value of their viewing experience. By offering users the freedom to choose content genres and incorporating features that encourage intentional viewing habits, the envisioned platform seeks to transform the binge watching experience into a more fulfilling and productive engagement.