VISUAL IDENTITY REDESIGN FOR ORGANIC ERA

Abstract

This thesis explores the rebranding of Organic Era, a small startup dedicated to organic and sustainable products. The project focuses on redefining the brand’s visual identity to better align with its mission of promoting natural and cruelty-free living while addressing challenges in brand recognition and visual coherence. The research examines the importance of branding for small businesses in the organic product industry, analyzing competitor strategies, market trends, and customer expectations. Insights revealed gaps in Organic Era’s existing identity, such as inconsistent visual elements and a lack of emotional connection with its target audience. These pain points shaped the Problem Statement, emphasizing the need for a cohesive and impactful brand identity. The thesis proposes an Opportunity Statement for creating a sophisticated and moderately luxurious visual identity that resonates with the brand’s values of sustainability and quality. Through the design of a new logo, color palette, typeface, packaging, and mockups, the project delivers a refreshed identity that enhances Organic Era’s market appeal and aligns with its ethos. By prioritizing consistency and emotional engagement, the rebranding aims to position Organic Era as a trusted and recognizable name in the organic lifestyle market, contributing to its growth and long-term success.