AN EXPLORATION OF PERCEPTION OF GEN-Z (YOUNG GENERATION) TOWARDS DIFFERENT INVESTMENT OPPORTUNITIES

Abstract

This study investigates the perception of Generation Z (Gen-Z), the youngest cohort of investors, towards various investment opportunities. As this generation comes of age and begins to enter the workforce, understanding their attitudes and preferences towards investment is crucial for financial institutions, policymakers, and businesses alike. The research employs a mixed-methods approach, combining qualitative interviews and quantitative surveys to gather insights into Gen-Z's perceptions. The qualitative phase involves in-depth interviews with a diverse sample of Gen-Z individuals to explore their knowledge, attitudes, and behaviors regarding investment opportunities. These interviews delve into topics such as risk tolerance, financial literacy, sources of investment information, and preferred investment vehicles. Subsequently, the quantitative phase utilizes surveys distributed among a larger cohort of Gen-Z respondents to quantify and validate the findings from the qualitative phase. The survey examines factors influencing investment decisions, preferred investment strategies, level of trust in financial institutions, and the role of social and environmental considerations in investment choices. The study aims to provide a comprehensive understanding of how Gen-Z perceives various investment options, including traditional assets like stocks and bonds, as well as emerging opportunities such as cryptocurrencies, impact investing, and robo-advisors. Furthermore, it seeks to identify potential barriers to investment participation among Gen-Z and explore strategies to overcome these barriers. The findings of this research have implications for financial service providers, educators, and policymakers seeking to engage and empower Gen-Z in the realm of personal finance and investment. By gaining insights into the unique perspectives and preferences of this generation, stakeholders can develop tailored strategies to effectively communicate, educate, and support Gen-Z in their journey towards financial independence and wealth accumulation.