A STUDY ON A DECADE OF EDTECH IN INDIA: ANALYZING EDUCOMP, BYJU’S AND YOUTUBE FOR INDUSTRY INSIGHTS AND FUTURE PROSPECTS

Abstract

The last twenty years have been years of great changes in human activities around the world, as well as in all technology-related industries. If we talk about India, people are more dependent on technology and adaptability. The past decade has witnessed a significant evolution from decades of traditional education to technology-enabled education. This has led to the rapid development of EdTech, facing many challenges. This study will analyze and examine various aspects of the industry as changes and relevant stakeholders. Factors such as the rise of the internet and access to smartphones have triggered this development, leading to the integration of modern technologies such as artificial intelligence and virtual reality into learning processes. However, the sector has faced challenges such as achieving technological parity, adapting to the changing landscape, and creating a landscape that stands out, especially in rural areas. Users' attitudes towards Educational Technology are generally positive and users benefit from the convenience offered by digital learning. However, difficulties continue, especially in rural areas where infrastructure prevents adaptation to the Internet. The learning process has become more interactive and personal, with continuous assessment and rapid feedback becoming important components. Despite their long-term optimism, investors are cautious about the Educational Technologies sector due to the uncertainty in the legislation. They prioritize innovation and look for startups that show a desire to stay ahead of a competitive market. The trajectory of India's Education Technology sector will depend on policy reforms, commitment to transparency, and the sector's ability to embrace emerging technologies. Overall, the past decade has laid the foundations for a thriving and thriving Education Technology environment in India, with potential for sustainable growth and a positive impact on education.