ENHANCING QUIZ PLATFORM OF AMUSE LABS

Abstract

This thesis project, titled "Enhancing the Quiz Platform of Amuse Labs," was completed as an industry-sponsored project with Amuse Labs, a premier online provider of mind games such as Crossword, Sudoku, Word Flower, and Quiz. Serving renowned publishers like The Washington Post, The New Yorker, LA Times, The Atlantic, The Indian Express, and more, Amuse Labs holds a prominent position in the mind gaming industry for publishers. My assignment centred on enhancing the user experience (UX) of the Quiz platform, which features both Contest and Non-Contest modes. Through comprehensive analysis, usability study across various areas including the quiz creator form, onboarding process, help and documentation, question and feedback screens, timer, hints, end-of-quiz interactions, and navigation were identified. Methodologically, heuristic analysis and user interviews were employed to assess the existing platform. Subsequently, a competitive analysis of leading Quiz software providers was conducted to identify potential areas to outperform. In the define stage, the problem statement was refined, leading to the ideation of user flows and information architecture aimed at addressing identified usability issues. Multiple iterations of click-through wireframes were developed for each flow, meticulously addressing usability concerns. These prototype flows underwent rigorous testing with multiple users for feedback and further refinement. The culmination of the project involved documenting final changes and raising tickets for their implementation, thus setting the stage for an enhanced user experience and the integration of AI capabilities into the Quiz platform.