ELEVATING USER EXPERIENCE: REDESIGNING SEWA MITRA'S INTERFACES FOR ENHANCED ENGAGEMENT AND BUSINESS IMPACT

Abstract

This thesis aimed to explore the different strategies to redeseign and enhance the user experience of an e-commerce platform, Sewa Mitra. The main objective was to update the interface using the various laws and heuristic principles and understand the main pain points of the user on the current platform. The study included comprehensive research, various design iterations, and final design implementation. The work was carried out in collaboration with a cross-functional team of designers, developers, and project managers. The findings revealed various usability improvements, a better user experience on the platform, and customer satisfaction, which thus highlights the importance of UX design and the critical role the UX designer plays in the overall function of a product. especially within the service- oriented domain such as that of Sewa Mitra. The scope of this research extends to the ongoing UX research in the digital domain to enhance the user experience on e-commerce platforms. Highlighting all the necessary design changes and strategies that can be used to optimize the platform's overall outcome. It also provides valuable insights into strategic design interventions. This study contributes to the growing body of knowledge on effective UX design practices in the context of service-based e-commerce platforms.