EFFECTS OF DEMOGRAPHIC FACTORS ON BEHAVIOUR BIAS IN INVESTORS

Abstract

The purpose of this study is to examine the influence of demographic factors such as gender, age, education, and investment experience on investor behavior bias such as overconfidence bias, disposition effects, herding bias, and mental accounting. This type of research will be done with a quantitative approach, and the data will be analyzed using correlation tests like Spearman-Rank Correlation Test. This research will be conducted by distributing questionnaires to the students of different verticals as well as working professionals from diverse backgrounds. The aim is to find if there is a significant correlation between a particular bias, education background & investment experience. The results will be provided to better understand the influence of a bias on certain investment factors.