LUXE (E-Commerce beauty app)

Abstract

This thesis examines how Luxe, a minimal, responsive and luxurious app theme, was designed for Shopify app-store which can impact the growth of the of e-commerce businesses in a positive way helping them gain better conversion rates and an upgraded user experience. The study employs a mixed-methods approach to analyze user preferences and behaviors in relation to the app's visual design, as well as its impact on user engagement and conversion rates. The findings underscore the crucial role of app themes in platforms and how they can substantially improve the user experience, ultimately resulting in greater customer satisfaction and revenue for e commerce companies. The project was completed during an internship at Apptile in Bengaluru