MARKETING AND SALES STRATEGY OF BARBEQUE NATION

Abstract

I focused on analyzing the marketing and sales strategies of Barbeque Nation, with the goal of understanding and applying various marketing and sales approaches used by the company. Known as a leading restaurant chain throughout India, Barbeque Nation has established locations in key regions including Chandigarh, Delhi NCR, Uttar Pradesh, Rajasthan, West Bengal, Maharashtra, Karnataka, Andhra Pradesh, and Tamil Nadu. The chain is celebrated for its 5-star ambiance and a diverse menu. At Barbeque Nation, guests are typically treated to at least five vegetarian and five non vegetarian largely pre-cooked appetizers, which they can season and grill right at their tables. This is complemented by an unlimited main course buffet and a range of desserts. In a remarkably short time, Barbeque Nation has risen to become one of the top restaurant chains in the area, largely due to its commitment to serving a variety of high quality foods. The essence of Barbeque Nation is reflected in its dedication to the values of the hospitality industry, including passion, dedication, trustworthiness, and an exceptional level of customer service. These elements together have paved the way for its successful business model. The outlook and current standing of Barbeque Nation in the industry appear to be very promising.