AIR TRAVELLER'S PERCEPTION AND ATTITUDE TOWARDS DIGI YATRA APP

Abstract

The Digi Yatra app, an initiative by the Government of India, represents a pioneering effort to revolutionize the air travel experience through digital transformation. Harnessing cutting-edge facial recognition technology, this innovative platform aims to streamline airport procedures, enhance security measures, and offer passengers a seamless, paperless journey. This comprehensive research delves into air travelers' perceptions and attitudes towards the Digi Yatra app, shedding light on its strengths, challenges, and potential for widespread adoption. Through a quantitative approach, encompassing structured questionnaires and statistical analyses, the study captures invaluable insights from a diverse sample of air travelers across various demographics. The findings reveal a promising outlook, with a significant portion of respondents appreciating the app's user-friendliness, time-efficiency, and accuracy in facial recognition. However, the research also uncovers areas for improvement, including addressing privacy concerns, strengthening integration with airport systems, and mitigating regulatory hurdles. Notably, the study highlights the varying perceptions among different demographic groups, underscoring the need for targeted strategies to enhance user experience and foster broader acceptance. Younger, tech-savvy travelers exhibit higher levels of satisfaction, while older individuals and those with privacy reservations require reassurance and transparent communication regarding data protection measures. Furthermore, the research examines the impact of government policies, cost implications, and operational efficiencies, providing a holistic understanding of the factors influencing the app's success. These insights serve as a valuable roadmap for stakeholders, enabling informed decision-making and guiding future enhancements to optimize the Digi Yatra app's functionality and reach. By embracing the recommendations outlined in this report, aviation authorities, app developers, and policymakers can collectively address the identified challenges, leverage the app's strengths, and pave the way for a truly transformative digital experience in air travel. Ultimately, the successful implementation of the Digi Yatra app holds the potential to position India as a global leader in digitizing aviation services and setting new benchmarks for passenger convenience and operational efficiency.