A STUDY ON PREFERENCE OF PEOPLE IN DELHI TOWARDS SPICEJET, INDIGO AND VISTARA AIRLINES

Abstract

This research work was conducted on “Preference of Consumer towards Spice Jet, Indigo Airlines and Vistara Airlines”. Consumer preferences are defined as the subjective tastes, as measured by utility, of various bundles of goods. They permit the consumer to rank these bundles of goods according to the levels of utility they give the consumer. The preferences are independent of income and prices. Ability to purchase goods does not determine a consumer’s likes or dislikes. The individual consumer has a set of preferences and values whose determinations are outside the realm of economics. Objectives of the study: 1. To understand the preference of consumer towards Spice Jet, Indigo and Vistara airlines. 2. To determine whether the service quality of Spice Jet, Indigo and Vistara airlines are same or not. Scope of the study: The study was conducted in Delhi. The study was confined to measure the preference of consumers with respect to three airlines - Spice Jet, Indigo airlines and Vistara airlines. Literature Review: 10 research papers were studied and the point of interest were noted and mentioned in the report. Methodology: The data was collected from people of South Delhi, East Delhi, West Delhi and North Delhi. The consumers were the combination of male and female. The sample size was 100. The hypothesis was tested using ANOVA and Paired t- test. Hypothesis: 1. H01: The preferences of people in Delhi for Jet airways, Indigo and Vistara are same. 2. H02: The service quality of Jet airways and Indigo is same. 3. H03: The service quality of Jet airways and Vistara is same. 4. H04: The service quality of Vistara and Indigo is same. Findings: The findings are as under: 1. 48% of respondents have strongly agreed that they prefer Jet airways as it take care of their passengers. 2. 49% of respondents have agreed that they prefer Jet airways as it tries to accommodate their passengers 3. 53% of respondents agreed that Jet airways offers good baggage carrying rule 4. 42% of respondents agreed that Vistara airline seldom cancel its flight. 5. There is a significant difference in the preference of people in Delhi for Spice Jet, Indigo and Vistara Airlines. 6. There is a significant difference in the service quality of Spice Jet and Indigo Airlines. 7. There is a significant difference in the service quality of Spice Jet and Vistara Airlines. 8. There is a significant difference in the service quality of Vistara and Indigo Airlines. Recommendations: The airlines may conduct a study to get more information about what service does the customer expect the airlines to deliver and can align company’s policies to provide satisfaction to their customers.