A STUDY ON WOMENS PURCHASING BEHAVIOUR OF SANITARY PRODUCTS WITH THE INFLUENCE OF MEMES

Abstract

This study looks into how meme culture plays a part in marketing in the Indian market, offering a great chance to learn more about how meme marketing affects customer engagement and market penetration tactics. The goal of the study is to determine how meme marketing affects businesses and consumers alike, examining its important ramifications in the contemporary economic environment. In particular, it aims to assess how meme culture is used to promote sanitary products, offering fundamental understandings of how marketing impact consumer behaviour and how it affects the creation of company policies. This study offers insightful viewpoints on the strategic function meme marketing plays in customer engagement and Indian market progress.