ANALYZING CUSTOMER BEGAVIOR AND INTEREST ON ONLINE FOOD ORDERING APPS

Abstract

Online food ordering app, It is the new method of getting desired food delivered at door steps at our convenience time. It is a system automation of already existing manual system of home delivery feature from restaurant through call, which is now automated through apps.

In India, there were already a manual system existed in which we used to call to the nearby restaurants and used to order food and get it delivered within their range area. But now since there is rise in mobile and internet era technology has risen and so the apps to perform various functions and it’s usage has increased not online in India but worldwide. So these food delivering apps have automated the existing manual system to automated system. The covid19 pandemic time period has acted like catalyst to this growing market of online food delivering apps and automated methods of getting food at door steps whenever desired. Food ordering apps diversified their services from ordering from restaurants to ordering groceries, cloud kitchens, and subscription services. Undoubtable it become an integral part of day to day life style for most of the new generation.