IMPACT OF PROMOTION AND VALUE CONSCIOUSNESS ON ONLINE SHOPPING IN INDIA DURING COVID 19

Abstract

Internet has changed the human life by its benefits and conveniences. It has made our life much easier and faster. Online Business is one of its most comforting blessings. Internet shopping is a type of electronic market that empowers the customer to purchase goods or services from a large variety of sellers and options over the web. E-commerce has made our lives so easy and comfortable-may it is ordering food online and getting it delivered to one's doorstep, getting a salon at the comfort of one's home, booking movie tickets or cabs, or even booking and viewing one hotel room in advance. There are a lot of reasons for the rapid growth of online shopping, which is one of the major benefits of developing a web economy. First, the internet offers a variety of easy-to-use features for consumers. Online shopping saves a lot of time, energy, and resources for customers and also during covid when it is very tough to get out of your house and buy something , online shopping came as a lifesaver for everyone It also gave customers a wide scope of products and services at one platform with price comparisons and timely sales and coupons. In online shopping, customers are provided with pictures, sounds, detailed product descriptions, and customer reviews to help consumers choose the most appropriate product. During covid promotions also played a vital role in influencing the customer, it was widely used as a key tool to get a competitive edge over the market competition and attract the customers to increase the sales. A promotion influences the customer's choice and purchase quantity. It also saves their time in decision-making Price is an important factor in controlling and attracting customers' intention to purchase a product. Price discounts influence consumers and increase the worth and sale of the product. Everyone faced a slump in their finances during covid; hence the price drops and offers played a vital role in shifting the consumers towards online shopping. Furthermore, price discounts also influence the purchased quantity. Value consciousness is everything. If the consumers think that they are getting a discounted deal, then they will be more inclined to make a purchase. After all, everyone likes to bargain. Discounts have a vast and positive impact on sales. viii Consumers wait for the sale season to shop. E-shops record the highest sale during the sale. A customer gets excited to purchase a product if they see that there has been discounted rate over the price tag. Usually, the customer is not even worried about whether the discounted price is actually less than the value of the product. The simple feeling that they are buying a product at a discounted cost, is sufficient to convince them for the purchase. This research aims to understand the impact of promotions and discounts in online shopping. Here data is gathered through a survey and a questionnaire is distributed. The sample size is taken 100, out of which 83 responses were received, which is enough to draw an analysis. Sample random sampling method is used to conclude precisely.