COMPARATIVE STUDY ON CHANGING BEGAVIOR OF CONSUMERS FROM OFFLINE SHOPPING TO ONLINE SHOPPING

Abstract

Through this major research project, it has been explored why people are shifting more towards online shopping from traditional shopping methods and the reasons behind this shift have been measured and analyzed. This study attempts to understand the relationship between concern, awareness and actions and looks at the interdependence between gender and the above variables. The study builds upon the literature review on how to measure the behavior of people regarding their changing preferences and perception towards online and offline shopping, awareness levels of people, their concern levels towards the pros and cons of online shopping and the behavior change brought in by concern and awareness in form of actions that is shifting their preferences in form changing behavior.