IMPACT OF COVID - 19 ON CONSUMER ENGAGEMENT WITH ONLINE SHOPPING

Abstract

The coronavirus (COVID-19) outbreak is the world's first and foremost human disaster. It has had a significant influence on the global economy. Work from home influenced the on-line buying trend in a good way, but this may not last for long. Despite the growth of the B2C e-commerce business in Asia, the majority of Indians still prefer to purchase in their neighborhood brick and mortar stores. In India, many Indian buyers are known for being cost-conscious and cautious as a part of their pricing structure. The new coronavirus causes the highly contagious Coronavirus disease (COVID-19), which has affected over four billion people globally. This disease has a negative impact on every sector and individual. Customers' buying and research habits on the internet are also being stifled by this unsettling phenomenon. If the situation persists, huge corporations such as Myntra, Flipkart, Amazon, and others would be unable to maintain their workforces. Big Basket, a major on-line grocery retailer in India, sent out the following statement on March 25, 2020: "We'll be back soon!". This report dives deep in understanding the impact of factors impacting the purchase decision of consumers in online shopping during covid 19. There are four factors which are taken into consideration for analyzing the report. Further a questionnaire is being prepared where 60 responses are collected and accordingly some tests like t-test are also run on the data collected to come up with the conclusion and summing up the research.