ATTITUDE OF STUDENTS TOWARDS ENTREPRENEURSHIP

Abstract

Entrepreneurship is an ability and keenness to develop, organize and set up a business or businesses, taking on financial risks in the hope of profit. An entrepreneur is an individual who creates new business opportunities, bearing most of the rewards and risks. The entrepreneur can be seen as an innovator, a source of new ideas, goods and services, and business. India is now a sweet spot for start-ups in almost all sectors like information software, finance, software, consumer goods, etc. This number is expected to rise due to favorable government support and sense of wave among the young generation. There is a trend escalation among the youths to become entrepreneurs due to lack of job opportunities available in the corporate world and willingness to work under some other person or company. By proper guidance and education, the existing number can double fold in very short span of time. Since the entrepreneurship bubble is increasing, it is very important to understand the attitude of youth towards the entrepreneurship, as in to understand the level of penetration that the concept of entrepreneurship is present among the youth. Attitude towards entrepreneurship can be positive, negative or neutral depending on the individual belief/perception and their current environment as there can be different kinds of social and financial risks and rewards involved. Earlier entrepreneurship is merely seen as an activity, but now it has emerged as an education career path in which students can inculcate all the necessary skillsets of an entrepreneurship from early stage of their college academics. The entrepreneurship practical skillset and awareness can shape the attitude of the youth and inspire them to launch start-ups of different ideas. Most of the people tend to be employed rather than starting their own business, which asks for the requirement of identifying the factors responsible for the same. The research design carried out in this study is descriptive research design wherein convenience sampling will be taken into account of students who are in under-graduation and post-graduation level and their responses will be analyzed and conclusions will be drawn. A questionnaire consisting various questions related to barriers to entrepreneurship, their attitude towards it and beliefs of entrepreneurial capacity factors will be circulated among the students to gather the data. The responses will be taken in the format of Likert scale where the range goes from 1 (strongly disagree) to 5 (strongly agree) for detailed analysis and interpretation of the data.