REVAMPING HAPPILO OFFICIAL WEBSITE

Abstract

User experience design changes the perspective of human-computer interaction in product design with the concept of usability. The availability of the product makes the company stand out in the market in its field and increases the satisfaction rate of the user. Nowadays, companies use their web sites as one of the tools of promotion themselves in the market. In this context, the applicability of the concept of usability in web site designs has started to gain importance. The company focuses on the user in the design of the web page, collects data about the target audience through usability testing and makes product design. This thesis was designed to measure the usability of a web page by using usability testing, one of the user experience research methods. Every product that we use in daily life is designed to make life easier. In order to adapt product designs to present-day needs, studies are also being carried out in the digital field. Digital products have become an integral part of our lives. In this context, besides products such as mobile phones, laptop computers, and desktop computers, there are developments in the fields of websites, mobile application, and digital marketing.