INTERNSHIP IN TEKFRIDAY PROCESSING SOLUTIONS

Abstract

New Tech companies are emerging day by day across the world. In order to sustain the competition, all of them are struggling to be the best in the market. For this, the designers and developers are constantly working on them making it better and better. The purpose of this thesis is to design effective landing page for the product ‘FLEXPAY’, an offering from ‘VIVIFI’, a NBFC company. The goal is to attract potential users and explain, make them understand and convince them to become our customers. This thesis explains the design process and the approach used for the design of the landing page that is user-friendly, visually appealing, and effective. It involves the analysis and understanding of existing credit/loan offering products and evaluate their weaknesses and strengths. Moreover, it also explains the psychological state of the user and how to motivate them to become our customers. By merging marketing principles, design principles and data analytics, this thesis aims to create a landing page that maximizes the potential user conversion rate. As the company is getting a revamp, new features and new options are also adding to it, which means a lot of design have to be done.